The Foundation
25% of the net profit of all BeGood2Yourself products is given to organizations which address mental health issues as well as to those actively involved in suicide prevention efforts and research. We will not be duplicating the existing efforts of the many organizations which are already doing great things in these spaces; we instead will financially assist such worthy entities as they support mental health and help to create a world without suicide.
The BG2Y Foundation is the entity we established to oversee this process. The Foundation is a true family effort in that it is administered by Brian McGuire’s siblings (Patty, Kevin, Mary, and Danielle) as well as by his wife Ellen, his children Tim and Tara, his nieces Meghan and Katie, and his nephews Nicholas, Jack, and Conor.
