The Brand


Kevin G. McGuire, Founder

“Be good to yourself.”  It’s a phrase you’ve likely seen or heard many times.  But what does it really mean and why have we decided to create a brand around it?  Also, why have we used the number “2” instead of the word “to” as part of that brand?

Let’s start with what “be good to yourself“ means. It doesn’t mean we can do anything we want, whenever we want.  It’s more about recognizing each of us has a relationship with ourselves, which is equally as important (if not more so) than relationships we have with other people.  Creating a lifestyle brand using this expression is a way of reminding all of us to be aware of the significance of this relationship.

The use of the number “2” in our logo and slogan is to remind us to be aware of the seemingly competing areas of the brain (subconscious/emotional and conscious/logical) and the need to try to avoid making emotional decisions unless it’s truly an emergency.

Wearing BeGood2Yourself apparel will remind you of the importance of the relationship you have with yourself. Our hope is you will become more mindful in making decisions and enjoy a greater sense of inner peace.


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