Our Story


Brian J. McGuire

“BeGood2Yourself.”

That’s how our brother, Brian McGuire, always ended conversations. And no, it wasn’t just something he said to the four of us, he said it to everyone: our parents, his wife and children, friends and business associates. It was typical of him, expressing his concern for others in his own unique way.

We never really thought there was any deeper meaning behind Brian‘s expression. But that all changed in 2013 when Brian died by suicide. It just didn’t make any sense. How could the person who was always telling us to be good to ourselves not be able to do so himself? We’ve spent a lot of time as part of our grieving process over the past seven plus years trying to figure it out and now realize he was trying to tell us that we all need to be good to ourselves in order to find inner peace.

We now recognize focusing on all the different techniques of being good to yourself is the way to achieve our mission of helping each other. We also recognize that this is truly a collaborative effort and we need your help.

You are the only person who can be good to yourself. Wearing our branded BeGood2Yourself merchandise is an empowering reminder you are in control of your own inner peace and how important it is to make time to regularly engage in activities or techniques that allow you to “be good to yourself.” By purchasing our merchandise, you are also being good to others because 25 percent of the net profit generated from the sale of our products is given to the BG2Y Foundation for use in supporting organizations which address mental health issues as well as to those actively involved in suicide research and suicide prevention efforts.

BeGood2Yourself. Find inner peace. Be good to others.

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Front Row (left-to-right): Kevin, Danielle, Ellen (Brian's wife), Patty, and Mary.
Brian is standing in the back row, third from left.