Our Story

Brian J. McGuire


The phrase “be good to yourself“ has deep personal significance to us because it was the way our brother, Brian McGuire, always ended conversations.  It's what he said to everyone: the four of us, our parents, his wife and children, as well as his friends and business associates.  It was typical of him, expressing his concern for others in his own unique way.

We never really thought there was any deeper meaning behind Brian’s use of this expression.  But that all changed in 2013 when Brian died by suicide.  It just didn’t make any sense.  How could the person who was always telling us to be good to ourselves not be able to do so himself?  We’ve spent a lot of time as part of our grieving process trying to figure it out and while we may never really know the answer, we have come to realize that focusing on the significance of relationship we each have with ourselves, as well as the need to make mindful and conscious decisions, will make it more likely that each of us can in fact, as Brian suggested, be good to ourselves.

You are the only one who can be good to yourself and our branded Be Good 2 Yourself product serves as an empowering reminder of this responsibility.  When you purchase our merchandise, you are also being good to others because 25% of the net profit generated from the sale of our products is given to the BG2Y Foundation for use in supporting organizations which address mental health issues as well as to support those which are actively involved in suicide research and suicide prevention efforts.